Revealing analysis of Invisible Children Inc.’s (AKA The KONY 2012 thing)financial report. Only 32% spent on providing aid.

I’d like to bring your attention to the non-profit that is organizing this marketing blitz, Invisible Children.

I went through their financials in the original thread on the front page, and I’d like to share with you my concerns…

Of the $8.9 million they spent in 2011, this is the breakdown:

• $1.7 million in US employee salaries
• $357,000 in Film costs
• $850,000 in Production costs
• $685,000 in Computer equipement
• $244,000 in “professional services” (DC lobbyists)
• $1.07 million in travel expenses
• $400,000 in office rent in San Diego
• $16,000 in Entertainment etc…

Only 2.8 million (31%) made it to their charity program (which is further whittled down by local Ugandan government officials) - what do the children actually get?

Source on page 6 of their own financial report

Their rating on Charity Navigator is becausethey haven’t had their financial books independently audited. …which is not a surprising given the use of cash noted above.

Their response: http://invisible.tumblr.com/post/18929372614/thank-you-for-reading-this-and-doing-further

(Source: reddit.com)